Broadband and TV providers can be notorious for charging new customers lower prices than loyal ones.
Negotiating with Sky for a better deal on your broadband, TV, or phone service can save you money. Here’s a step-by-step guide to help you get a fairer price:
Firstly it is important to understand whether you are being overcharged by Sky and you ought to do something about it. You can check how much other people are paying for the same Sky services using ismybillfair. You should also start by checking your current Sky plan and noting the services you actually use. Do you need all the channels or premium options? Identifying unnecessary services can help you streamline your package.
Before contacting Sky, spend some time comparing deals from competitors. This gives you leverage when discussing discounts or better terms. Use comparison tools or check other providers for current promotions, so you have concrete examples when you negotiate.
When you’re ready, call Sky’s retention or customer service team. They are often the best people to negotiate with, as their primary goal is to keep customers. Start by explaining that you’ve been a loyal customer and would like a more competitive rate. Mention any promotions you’ve found elsewhere to encourage them to match or beat it.
Be courteous, but don’t shy away from asking for what you want. Ask directly for a price reduction, a loyalty discount, or added benefits for the same price. If they can’t meet your expectations, don’t hesitate to ask for your account to be escalated or transferred to someone with more authority.
If negotiations stall, express your intention to leave. This is often when the best deals are offered. Don’t be afraid to cancel or switch providers if Sky won’t budge—having real competition helps.
Even if you’re an existing customer, ask if you can access new customer deals or promotions. Sometimes, they are willing to match these offers to keep you as a customer.
After securing a new deal, keep an eye on your bill to ensure the negotiated terms are accurately applied. Mistakes can happen, so it’s important to double-check that your savings are reflected in the next billing cycle.
Remember, the key to negotiating is to stay informed, stay patient, and be persistent. With the right approach, you could lower your Sky bill and get a fairer deal.
